Content creators face a unique challenge: crafting material that resonates with human readers while also gaining visibility through algorithmic distribution systems. The question of who we are writing content for, is merging with another question: who is deciding who will see what I am writing?

The search landscape is rapidly evolving as artificial intelligence (AI) increasingly complements traditional search engines. This presents challenges and opportunities for businesses and content creators, emphasizing the need to maintain visibility and relevance in a digital world where AI is reshaping how users access information.

Traditional SEO (Search Engine Optimization) is quickly evolving. Social media, shopping and gaming platforms, and AI assistants are all disrupting Google and Bing’s traditional search models. Today’s SEO means optimizing content for discovery everywhere people search – from AI chatbots to social media, gaming platforms, and even offline spaces.